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Dave Lewis
Lana Torres TRACKMYMAIL.COM PUBLISHES WHITE PAPER ON
INTELLIGENT MAIL AND HOW IT’S TRANSFORMING THE MAIL INDUSTRY AND BEYOND White
Paper Discusses Concepts and Ideas that Businesses Can Use to Add to the
Capabilities of their Mail The white paper written by Dave Lewis,
Trackmymail’s president, is titled “The
Era of Intelligent Mail: A New Barcode Transforms an Industry.” It details how intelligent mail technology is transforming
the mail industry, not only while the mail is in the mail stream but in the
customer relationship area. The white paper also discusses concepts and
ideas that businesses can use to enhance the capabilities of their mail
and specific trackmymail.com products that leverage the new Intelligent Mail
Barcode capabilities. This is the second white paper written by
Lewis about Intelligent Mail. His first
white paper titled “Intelligent Mail,
4-State Barcodes, One Code Vision, and Confirm,” discusses the nuts and
bolts of Intelligent Mail and how it works.
It clarifies the many terms used by USPS for the technology with
definitions of the services. It also outlines practical business applications
for the new barcode technology and discusses how trackmymail.com envisions
integrating Intelligent Mail technologies into their product offerings.
“In September 2006, the Postal Service ushered in the era of Intelligent Mail when it began accepting mail with a new barcode – the Intelligent Mail Barcode™. For nearly 20 years, postal barcodes have moved the mail, and more recently, other barcodes have tracked the mail. Now with a few extra bars, the Intelligent Mail Barcode – IMB –can track and route every piece of mail with a single barcode. More importantly, this new technology provides the mailing industry with a new range of capabilities in their mailing activities – and not only while the mail is in the mail stream,” said Lewis. “Beginning from the earliest customer list through mail production, through the Postal Service, and even to point of sale and payment, this Intelligent Mail brings a new measure of control and value to mail. This white paper examines why Intelligent Mail is the beginning of a new era in mailing.” To download a complimentary copy of the
Intelligent Mail white paper, go to About trackmymail.com trackmymail.com
is a privately-held company dedicated to providing innovative and user-friendly
solutions for tracking mail throughout the postal system using USPS Planet Code®
technology. trackmymail.com solutions are entirely
Internet-based and provide easy access to tracking results in easy-to-read
reports. Since its launch at the National Postal
Forum in March, 2000, trackmymail.com has helped customers track more than more
than 30,000 mailings totaling more than 6 billion pieces, and currently
provides tracking services for more than 10 million mail pieces a day. For more information, visit the company’s website at www.trackmymail.com. |
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