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Dave Lewis
Lana Torres COX TARGET MEDIA, PROVIDER OF THE BLUE VALPAK® ENVELOPE USES TRACKMYMAIL.COM SERVICE TO TRACK DELIVERY Beginning in July, trackmymail.com will Track Over 4,000 Valpak® Mailings a Month Gaithersburg, MD, June 19, 2006 – trackmymail.com, the premier provider of user-friendly mail tracking solutions for direct mailers, announced today that Cox Target Media, the leading direct mail marketing company and provider of Valpak® network products, has selected trackmymail.com to provide tracking services for all Valpak® mailings beginning in July. Cox Target Media mails more than 525 million of their familiar blue Valpak® envelopes to over 45 million unique addresses throughout the U.S. ( including Puerto Rico) and Canada. The envelopes are filled with savings from a blend of local and national businesses who utilize the envelope to help grow their businesses. Knowing when that mail gets delivered, and that it gets delivered on time is critical to the success of the advertising. That’s where Trackmymail.com comes in. Founded in 2000, Trackmymail.com uses a recent USPS technology known as the Planet Code® to track mail as it moves through automated sorting equipment at the Postal Service. The Planet Code® is a special barcode that is printed on the mail piece. Using that identifying code trackmymail.com can follow mail across the country. Trackmymail.com has already been tracking mail for a variety of marketers, nonprofits, and government agencies. Recently, trackmymail.com began tracking absentee ballots in elections across the country as well. Cox Target Media uses the tracking information to know how and when the Postal Service is handling their mail. Providing consistent delivery is essential to Cox, its dealers, and their advertisers. Trackmymail.com gives them the tools to accomplish this objective. “Tracking advertising mail just makes it more effective,” said Dave Lewis, president of trackmymail.com. “We’ve seen tremendous growth in our business as the mailing industry has begun to understand the value of controlling their mail. We’re particularly excited to be working with an industry leader like Valpak®. We are proud to be associated with them.” ”Using trackmymail.com gives us a measure of monitoring our mail delivery that wasn’t previously available,” said Joy Franckowiak, Manager, Distribution & Postal Affairs, of Cox Target Media. “We’ve already been able to get more consistent delivery using trackmymail.com on a portion of our mail. We expect to be able to improve overall delivery now that we’ve rolled it out to all of our Valpak® mailings.” About Cox Target Media http://www. coxtarget.com or http://www.valpak.com Headquartered in Largo, FL, Cox Target Media is a leading direct mail marketing company with nearly 200 franchise offices across the U.S. (including Puerto Rico) and Canada, as well as 10 corporate owned and operated sales offices in the United States. Cox Target Media’s flagship product, the blue Valpak® envelope, delivers savings each month to more than 45 million households throughout the United States (including Puerto Rico) and Canada. Annually, Valpak® mails more than 19 billion advertiser offers inserted in more than 525 million envelopes. Launched in 1998, Valpak.com® is the online extension of the envelope and the largest local coupon site on the Internet. Cox Target Media is a subsidiary of Cox Newspapers, owned by Cox Enterprises, Inc., the eighth largest media company by revenue in the United States. About trackmymail.com trackmymail.com is a privately-held company dedicated to providing innovative and user-friendly solutions for tracking mail throughout the postal system using USPS Planet Code® technology. trackmymail.com solutions are entirely Internet-based and provide easy access to tracking results in easy-to-read reports. Since its launch at the National Postal Forum in March, 2000, trackmymail.com has helped customers track more than more than 30,000 mailings totaling more than 6 billion pieces, and currently provides tracking services for more than 10 million mail pieces a day. For more information, visit the company’s website at www.trackmymail.com. |
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