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TrackMyMail keeps a direct marketing firm updated through Hurricane Katrina.

Situation
A catastrophe like Hurricane Katrina takes a devastating toll in lives lost, disrupted, and displaced as well as property lost and destroyed. Even though it may pale in comparison, many agencies, printers and mailers found themselves in the middle of a mail delivery disaster. A full-service marketing firm in Houston Texas could have expected to get the worst of it. This firm mailed over 35 million pieces each month for a client list that varied from local retailers to national mail-order clients. Many of these clients had time sensitive mailings in the areas affected by Katrina. When the Postal Service started clearing mail at different locations each week, most of the delivery times and coordinating marketing efforts in the area had to be adjusted.

The DM Manager of the firm went straight to his TrackMyMail account to solve the problem.

Solution

TrackMyMail uses Planet® Codes to track mailings from drop to delivery and keeps all of the information in easy to use online reports. Since the easy-to-read reports show what postal centers the mailings are going through, the DM Manager could see these transmission changes right away. When an important mailing was diverted from Little Rock to Dallas, the firm realized that the customers would receive the mailing long before the estimated in-home date. Using TMM’s past projection reports; the DM manager forecasted how this change would effect delivery dates, adjusted the client’s expectation, and easily coordinated the print and online advertising with the new schedule.

Results

Tracking their mail through the many Postal Service adjustments after Katrina saved this marketing firm from a huge potential disaster. Through its daily communication with clients and dozens of valuable reports for the marketing firm, TrackMyMail is an integral part of this firm’s services. At least trackmymail could provide businesses some relief on the postal side of this disaster.

Working through business as usual and potential mailing disasters, TrackMyMail gives this marketing firm control and peace of mind. The accurate and actionable tracking information of TrackMyMail wins new business, increases profits and establishes client loyalty. The tracking services of TrackMyMail are a strategic advantage upon which this marketing firm has learned to depend.