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Mailing millions could mean major headaches...
... but TrackMyMail makes it easier to manage.

Situation
When you mail over 65 million pieces per year, you need to keep on top of everything — from drop dates and delivery windows to special offers and response rates. That’s why the senior print buyer for a major national clothing retailer needed more up-to-the-minute information about deliveries than seed lists could provide. In addition to making sure mailings reach customers on time, she also tested many personalized packages every month, promoting both online and in-store sales.

At first, using USPS PLANET™ codes to track her mail seemed like a good idea. But the raw data the Post Office sent her was confusing, and almost impossible to use without building custom reports. She needed one simple solution that could turn Planet® Codes into a powerful business tool, and give her access to the data she needed.

Then, she found TrackMyMail.

Solution
With TrackMyMail, the senior print buyer uses Planet® Codes to track every mailing to its delivery point, and confirm delivery online. The product is so easy to use, with built-in reports that keep everyone from retail stores, call centers, and upper management informed with accurate, up-to-date information on the progress of every promotional mailing.

She also uses TrackMyMail to test different mail facilities, to determine how long it takes each facility to deliver a mailing to a specific location. With this information, she can hit delivery dates every time, simply by choosing the right postal center for every drop. Thanks to TrackMyMail, she knows exactly when different mailings will reach their target audiences.

Another benefit is the ability to route mailings away from trouble spots during natural disasters like Katrina and Rita. Since TrackMyMail shows every postal center the print buyer’s mailings go through, she can choose drop centers that redirect her mailings past slow-down points, so they can move through the system and get to prospects on time.

Results
With TrackMyMail, the print buyer actually improved Post Office performance by more than 30 percent, simply by pinpointing delays and their location. TrackMyMail has dramatically increased the effectiveness of message testing, giving sales and marketing the data they need to improve response rates.

By using TrackMyMail as a true business resource, the print buyer makes better decisions, creates more profitable mailings, and gives senior staff the data they need to drive more customers to their online and retail stores.