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When a prom sale mailer delivers too early,
TrackMyMail™ helps a national printer avoid a date with disaster.

Situation
When you drop millions of pieces mail for your clients every month, you need to be prepared for anything from the mail dropping too early to entire mailings going MIA in route to their destination. For example, one of the country’s largest direct response printers sent out thousands of sale mailers for a tuxedo rental client just before prom time. The mailers, which included a coupon, were delivered much earlier than expected and customers began showing up in the stores to redeem the coupon before the retailer had even told the individual stores about the promotion.

Fortunately, the printer’s Manager of Postal Affairs tracks every time sensitive mailing with TrackMyMail™.

Solution
TrackMyMail™ allowed the Manager of Postal Affairs to pinpoint exactly where the mail was hitting and when it would deliver. For a whole week, his team watched TrackMyMail’s™ easy-to-read reports to tell their client exactly which areas­­­ down to the zip code were getting their mail early.

Armed with the zip codes of the early deliveries, the client emailed stores in the affected areas and told them on a daily basis when customers would be coming in with the coupons. They were able to tell each store approximately how many people to expect, ensuring the store had the information and inventory they needed come prom time.

Results
Since the majority of this printer’s clients are in the retail market, Trackmymail™ has become an integral part of their turnkey services. From hitting in-home dates related to specific sales and outside media promotions to utilizing the delivery reports to ensure their call centers are properly staffed, Trackmymail™ delivers real business value. And, it’s so easy for the printer and their clients to use. The clients simply log into a branded version of the TrackMyMail™ web site to see where their mailings are in the system and access any number of additional reports, as they need them.

This printer also points to TrackMyMail’s™ reliability and detailed reporting as a major advantage in winning new business. In fact, they recently won a major piece of business from an existing client largely due to TrackMyMail’s™ ability to breakdown delivery information by state. And that breaks down to something every business can use more profits.