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When an outdoor products company needs 20 million pieces delivered...
... TrackMyMail™ makes sure their customers aren’t left out in the cold

Situation
Tracking and coordinating 20 million pieces of mail per year isn't easy. For the circulation manager at a national outdoor furniture and accessories company, using seed names was expensive and only marginally effective in confirming delivery of her catalog mailings. She needed a better way to track her mail.

After reading about PLANET Codes® in a trade publication, she thought she’d found the answer. But getting information from the Post Office™ data was difficult and took too much time and effort to be useful or cost-effective.

Then a Postal Service™ representative told her about TrackMyMail™. After one visit to the web site and a single trial mailing, she was hooked.

Solution
TrackMyMail™ is a snap to use. It takes the circulation manager less than three minutes each month to set up a new mailing. For each list, she randomly selects 20,000 addresses to PLANET Code®, costing significantly less than the 200 seed names she used in the past.

The easy-to-use online reports provide her with accurate and timely information she needs to better meet the demands of prospective customers. With up-to-the-minute status on delivery dates, she now provides management with the data they need to staff call centers and keep distribution centers adequately stocked. She also uses this information to adjust her drop dates around seasonal and geographic slow-downs for predictable deliveries.

Results
In the three years the company has been using TrackMyMail™, the circulation manager has discovered unprecedented business benefits from the data generated by the reports. Just by knowing when catalogs reach customers, the company has saved tens of thousands on staffing call centers properly. They have also dramatically increased customer satisfaction by forecasting peak demand, adding sales representatives and stocking distribution centers when needed.

With Trackmymail™, the company has enjoyed increased efficiency, productivity and an overall improvement in the customer experience.