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In Life Stage Marketing, hitting delivery windows is everything ...
... so TrackMyMail™ helps this company deliver on time, every time.

Situation
Life stage marketing is all about timing. When people have a new baby, start at a new school, or move to a new neighborhood, they need to make important choices quickly — like finding a new bank, a new doctor, or new places to shop for essentials. Reaching new prospects at just the right time — when they move in, or bring the new baby home from the hospital — can turn them into new customers overnight.

A senior data specialist for the largest life stage marketing company in the country needed to time her direct mail better, to be in home at that golden buying moment. She needed a precise way to know exactly when the mail hit, so their clients could be poised to make the most of their mail.

PLANET Codes® for the Postal Service™ could meet that need, but when she tried to work directly with them, she found a tangle of technicalities and a mountain of raw data — she needed help!

Then she discovered TrackMyMail™.

Solution
TrackMyMail™ is Internet-based, easy to learn and use, and has many built-in reports that instantly make using PLANET Codes® a true business resource. TrackMyMail™ is affordable enough for them to offer it as a free value-added service for its clients, and now this marketing company knows exactly when each mailing is delivered to prospects. The reports are so simple that clients can even view this delivery information online themselves and know where each mailing is in the system, so they can coordinate other marketing initiatives with their direct mail.

The company also uses TrackMyMail™ to test transit times from different postal centers, optimizing delivery by choosing the best drop point. By using TrackMyMail™, they learned that it makes a difference!

Results
The marketing company has used TrackMyMail™ for more than two years. It provides the simple solution that every account manager needs, and they all continue to use it today — their clients won’t settle for less. With the enhanced timing and control provided by TrackMyMail™, they provide their clients with shortened delivery times, improved response rates, and better control.

All of that adds up to more clients for the company.